The world of predicting content marketing is a complex machine, but it must be done and there are many factors to take into account when thinking about where the future of content marketing is going in the next year in 2016.
The Internet is getting a lot of new tools that are assisting in the marketing space and is becoming more ubiquitous to a lot of marketers out there on the Internet. There is the visual medium and the written one as well. The majority of brands out there still are going to have a tough time figuring out what works and what doesn’t, in the process failing as a company and not pushing their products forward. It’s all about persistence and building up a brand that keeps customers coming back for more and being loyal to the company and purchasing their products.
Major Players in the Game
There are a couple major players in the internet space who are sucesfully marketing their content in 2016. Names like the Wall Street Journal and The New York Times are utilizing relatively new mediums like Snapchat and pushing out the news for new generations to read and digest in a fast time frame.
While on the other hand older more established industries are not catching up with the times and this will kill their credibility in the long run and they won’t be able to recover.
The companies that are actively seeking to stay relevant in the content marketing space are going to have to do one of two things. The companies will either need to expand and build up their companies or begin to buy other established content marketers out there to raise their brands.
An example of this will be the eventual merging of Apple and Disney, if that was to ever happen it would be the combination of Steve Jobs two wonderful creations, both Pixar and Apple computers coming together to dominate the marketplace.
2016 is going to be the year that product that is also content and content that is the product comes together in unison, that may seem a bit counterintuitive, but it is going to happen. A new trend that is emerging is the content that is being pushed out there to serve the clients or readers is also part of the actual product.
An example for this new trend is something like Facebook Live or video on Twitter, the things that are pushing the content are also the actual content itself.
Let’s take Twitter as an example and look at the rise of the Twitter stock due to things like a tweeting becoming more than just what it was originally intended to be. Companies utilize this tool in a myriad of ways and make it so that it is an extension of the brand and a way for content to be produced and distributed around. Any content agency uses this as a tool to get their product out there.
Essentially, what it comes down to is any company that is going to succeed in the next year is going to use established processes to push forward their content marketing.