Content Marketing in 2016

The world of predicting content marketing is a complex machine, but it must be done and there are many factors to take into account when thinking about where the future of content marketing is going in the next year in 2016.

The Internet is getting a lot of new tools that are assisting in the marketing space and is becoming more ubiquitous to a lot of marketers out there on the Internet. There is the visual medium and the written one as well.  The majority of brands out there still are going to have a tough time figuring out what works and what doesn’t, in the process failing as a company and not pushing their products forward. It’s all about persistence and building up a brand that keeps customers coming back for more and being loyal to the company and purchasing their products.

Major Players in the Game

There are a couple major players in the internet space who are sucesfully marketing their content in 2016. Names like the Wall Street Journal and The New York Times are utilizing relatively new mediums like Snapchat and pushing out the news for new generations to read and digest in a fast time frame.

While on the other hand older more established industries are not catching up with the times and this will kill their credibility in the long run and they won’t be able to recover.

The companies that are actively seeking to stay relevant in the content marketing space are going to have to do one of two things. The companies will either need to expand and build up their companies or begin to buy other established content marketers out there to raise their brands.

An example of this will be the eventual merging of Apple and Disney, if that was to ever happen it would be the combination of Steve Jobs two wonderful creations, both Pixar and Apple computers coming together to dominate the marketplace.

Concrete Predictions

2016 is going to be the year that product that is also content and content that is the product comes together in unison, that may seem a bit counterintuitive, but it is going to happen. A new trend that is emerging is the content that is being pushed out there to serve the clients or readers is also part of the actual product.

An example for this new trend is something like Facebook Live or video on Twitter, the things that are pushing the content are also the actual content itself.

Let’s take Twitter as an example and look at the rise of the Twitter stock due to things like a tweeting becoming more than just what it was originally intended to be. Companies utilize this tool in a myriad of ways and make it so that it is an extension of the brand and a way for content to be produced and distributed around. Any content agency uses this as a tool to get their product out there.

Essentially, what it comes down to is any company that is going to succeed in the next year is going to use established processes to push forward their content marketing.

Virtual Reality Isn’t Just For Gamers

 

The idea of virtual reality became popular in the 1980’s when Jaron Lanier actually coined the term. Back in those days virtual reality seemed like light years away. Even the famous movie Back to the Future II had planned for virtual reality to be a real thing by 2015. It is true that virtual reality has come a long way since its first introduction in the 80’s. Today there are several new virtual reality technology options available to the consumer. Virtual reality is not just for the gamer anymore.

 

New virtual reality headsets

There are several virtual reality headsets available on the market, or that will be coming out this year. Some of these include the Oculus Rift, the HTC Vive, and Samsung’s Gear VR. Each of these devices provide the user with a unique virtual reality experience. Some project holograms, while others focus on live action. For this reason, it is no wonder that virtual reality would be a great option when it comes to gaming. To be able to interact and make it feel like you are actually in the game is something many gamers have always wanted, as a way to enhance their experience.

 

VR not just for gamers

Consumer virtual reality is said to take off in not only the gaming field, but other industries as well. For example, cruise companies can utilize virtual reality when it comes to giving tours of their cruise ships. By taking 360-degree photos and videos of the ships, they can give the consumer the option to view the cruise ship while using virtual reality to actually see what it would be like on the cruise ship. Real estate companies will do this for easier convenience of potential home owners. Potential buyers can step into the world of virtual reality to see what a house on the market looks like, without actually having to go to the house. An online company, Retale, while actually let you shop a digital showroom using a virtual assistant.

 

Virtual reality in education

You might not believe it but virtual reality can also be an effective method for teaching adults. Learning is about engagement and motivation, which is why game-based learning is a great option. Virtual reality takes learning to a whole new level, especially because it is fun, which is why it motivates students. It is even true that some professors in adult education are utilizing websites like Second Life, which is an online virtual world created by its users.

 

Future of virtual reality

Even though the concepts of virtual reality have been around for awhile, it still has a long way to go. Gamers have paved the way for an exciting 3D real life experience, but because more VR headsets are on the market, consumers will be finding ways to make virtual reality a part of their everyday life. Like many other electronics, prices start out high, but eventually become very affordable to consumers. With lower prices, more people will get to experience the fun and excitement virtual reality has to offer.

 

African Tech Startups Raised $186 Million in 2015

There were a number of funding triumphs in the tech world in 2015, from Uber tapping its network to delay an IPO and raise its valuation to over $62 billion to research funding rising in STEM programs across the country, but the feats of tech funding aren’t just limited to the US. Investors poured $186 million into tech startups in Africa this past year, and with good reason. The continent is a place where innovation is blooming, and both foreign and local investors see that. Here’s the breakdown.

 

The Hotspots

 

Of course, Africa is a huge continent, comprised of over 50 countries, and the funds aren’t getting distributed equally to everyone. South Africa saw the bulk of the cash flow, drawing in $55 million from US investors split up across 45 start ups. Nigeria wasn’t far behind, with $49.4 million raised. Those millions were split up across a small division of startups than in South Africa, meaning that each startup actually averaged more than their South African counterpart.

 

Kenya was the third heavy-hitter when it came to 2015 tech financing, bringing in $47.3 million. Egypt, Tanzania, and Ghana were also among the continent’s more well-funded nations for tech start ups.

 

These tech hubs aren’t coincidental. Nigeria is Africa’s largest economy, and South Africa isn’t far behind. Neither is Kenya. The economic bursts in these areas has come on the heels of growth and diversification in economic sectors, with tech and information services starting to be seen as their own sectors for the first time in these nations’ histories.

 

This local commitment to growth in the tech and information fields has made these nations both more appealing and safer bets for investors in recent years, giving the continent widespread hope that foreign investment in African technological development will increase in 2016.

 

The Industries

 

Just as money wasn’t evenly distributed across countries, certain industries saw more of the money heading their way than others. According to the African Tech Startup Report 2015, put out by Disrupt Africa, the solar sector was the recipient of the largest funds contributions, followed by fintech.

 

While solar may have seen the biggest funds, fintech has the world watching. With some two thirds of all people in sub Saharan Africa in possession of a mobile phone but only one third claiming to have a bank account, online payments are starting to revolutionize the way the people of Africa interact with their own money.

Homegrown businesses are popping up in a number of nations all at once to address the new possibilities and problems of financial technology as it is integrated increasingly more into local marketplaces. Africa’s cash-based economy has the potential to fundamentally change as fintech is on the rise, and if investment rates keep up in the industry, a little bit of cash influx could make a huge difference in how a whole lot of people deal with their own money, and link themselves to other resources and markets from across the globe.