Pros and Cons of Digital Marketing

Technology has immensely impacted the methods used by businesses to advertise and market their product and services. A century ago, people use to read advertisements via the newspaper and/or billboard. These days, the dominance of marketing and advertising is noticeable as it has taken over the communication methods used by humans. These include television and radio. As you are watching your favorite show on television, you will have more than one interruption from a commercial message. The Internet has also followed suit and so has various mobile devices. Even on the exterior of community transportation and bathroom stalls, you will usually see advertising. In fact, companies will run ads from the sky using huge balloons.

The Advantages

There are many more advantages when it comes to digital marketing and advertising. It has a broader reach since millions of people gain access to ads on a daily basis and from all over the globe. Many business owners have exploited the concept because it helps them to make money even while they are sleeping. Online advertising also allows business owners to get a better grasp of the demographics in their target market. They have access to various proven methods that are only effective from the Internet and not on other platforms.

Web Page

A web site is similar to the brick and mortar store where customers go to buy product or service. However with a web page, the marketer has more leeway to change things such as photo editing and redesigning the website. The website acts a conduit for the target audience to access all the services and products up for sale. However, the target audience has to reach the website through marketing and advertising. The Internet offers the marketer different ways to do so such as pay per click ad campaigns and keyword specific content for the search engines to find.

The Target Audience

Like any other website, title loans are offered with the same perspective and concept in mind – to get targeted customers to visit the website. For this reason, there is always competition in this and other industries when it comes to doing business online. While competition is good for business, it goes without saying that business owners have to stay one step ahead of the competition in an online setting or face the consequences of being left behind.

Rapid and Flexible

With technology, advertisers are able to respond speedily to innovative changes in the industry and marketplace. Let’s say a product is developed by the competition and it enjoys immediate popularity, the advertiser can make changes to his product image so it closely looks like the competition. Also, digital technology allows the advertiser to target different advertising and promotions using a wide range of themes. This can be done at a lower cost compared to the same objective using the traditional medium. That is why advertisers are so in love with digital technology and the convenience, flexibility and affordability that it provides.

The Disadvantages

The disadvantages of digital marketing and technology are minimal. Digital technology is accessible to anyone and for that reason, there are many competitors. With so much competition, the advertiser has to always be up-to-date on changes to technology. This may require extra staff. The pace at which this kind of technology moves is fast and so marketers have to keep up with the speed. When used properly, though, digital technology serves to improve performance.

Amazon Deters Efforts of Stealing by Circulating Videos and Readouts of Workers Caught Stealing found an interesting way to discourage its warehouse employees from committing a theft! The leading eCommerce destination serves a stream of reading materials and even videos to its employees about their co-workers found guilty of stealing items.


In order to prevent stealing, there are TVs running videos of cases involving employees found guilty of on-the-job theft. While the visuals – or the textual reports hung on the notice boards of warehouses where TVs are not installed do not reveal the name or any personal details of the guilty, recognized by a black silhouette and covered by the word “terminated” – or even “arrested” in few cases – the visuals and reports do carry details about ‘when they stole’, ‘what they stole’, ‘how much it was worth’, and ‘how they got caught’.


The ones caught have been found to be indulged in a wide range of activities as diverse as changing an outbound package’s address, or stuffing their socks with some of the company stuffing merchandise.


While the Amazon warehouses are replete with valuable-yet-small- items, they remain at the disposal of a big workforce that is recognized with low pay. The variety of the items stolen includes a diverse assortment of items from a sprawling catalog, including jewelry, makeup, a lighter, phone cases, Pop Rocks, DVDs, video games, iPad and even microwave oven.


In addition to a few reports of sackings related to violence committed in the workplace, there is just one incidence where an employee was fired for stealing a fellow worker’s lunch!


Yes, amidst all the instances of sacking and arrests there are also updates on incentive bonuses or messages of mundane sales hikes, played out on the digital bulletin boards – or in some cases taped to the wall or pinned on the notice boards for employees to see.


As per a few former managers in Amazon’s loss-prevention department, the updates in the form of theft stories involving co-workers have been widespread during their tenure. As per Maurice Jones, an ex-employee who worked in the warehouse and parted ways with Amazon last February, this effort from the world’s leading eCommerce website is directed toward letting its workers know that they are being watched.


Jones believes that the stories played out about the theft and punishment can’t be easily ignored by workers.


Much like an instance of a car crash, “It could be one lane that’s blocked, but all the traffic slows down because everyone wants to look at it,” Jones says. “It’s like, ‘Who was stupid this time?”


However, ex-workers like James McCracken employed with Amazon’s warehouse in San Bernardino, California, believe the efforts of Amazon is warning employees to be improper.


“That’s a weird way to go about scaring people. I think that’s offensive.” McCracken says.


If security experts are to be believed, Amazon’s policy of warning employees against stealing is an extension of other older corporate loss-prevention tactics involving practices such as; frisking employees while they leave a store.


As Pat Murphy, the president of LPT Security Consulting, says, “There are people who will never steal. There is a percentage of people that will always steal,” and Amazon’s efforts are targeted to act as a reminder to that group (interested in stealing) about the high probability of getting caught in the act as well as the consequences that one will have to face on being caught.

Amazon chose not to share its perspective for this report.


Why Instagram’s Multiple Account Switching Is A Big Deal

Instagram is kind of a big deal when it comes to the marketing world. More seamlessly than anything, it allows for instant, personalized content to appear without much notation next to pictures from personal friends, acquaintances, and professional interests of followers. Instagram is inherently live and on-the-go, though, and switching between personal and professional accounts to capture the perfect pic has been a tedious process up until now. That is why the newest version of Instagram is such a big deal.


The Change


In the newest version of the app for both iOS and Android, you can switch quickly between accounts without having to log in and out. This makes posting more rapid and seamless, but just as importantly, it can follow different people through different accounts. It’s an easier way to keep things organized, and lets anyone who maintains a work Instagram in addition to a personal Instagram more readily see what is going on in their personal and professional worlds without having to conflate the two in terms of follows.


Adding a new account is exceptionally easy. All you have to do is open up the app and access your profile. From there, access the options menu by tapping the cog icon if you’re working with iOs or the three dots for Android, and scroll down to the bottom where there will be an option to add an account. You will be prompted to enter the username and password for your other account, and once that clears you are good to go. You will be able to add up to five accounts at once, and when they are all set up, all you have to do is tap the username at the top of your profile page to bring up a list of accounts available. Tap to access the one you want.


Once you are logged into all of your necessary accounts, you will start to receive push notifications for each, though the number of notifications you get for any individual account will depend upon last logins and number of devices connected to the account. To that end, there may also be a bit of a learning curve when it comes to checking the account when a notification comes up, since you don’t want to respond to a comment or direct message on a work account with personal candor.


Why It Matters


At the end of the day this new feature makes things easier, but people have been managing personal and professional Instagram accounts side by side for years, so why does this really matter?


It matters simply because Instagram matters, and it wants to keep mattering as marketing and media take on new forms. This push toward user satisfaction means that the company is actively engaged with its user base, a move that may help delay the inevitable migration to the next big social media app. Long story short, it means that people are happier with Instagram, which in turn means they are going to continue using it. This keeps marketing on Instagram viable, and that’s a pretty big deal.

Is Marketing Technology More Predictive than Automated?

Marketing is now moving away from the traditional role of creating demand and as the technology places more emphasis on the future, it is moving toward an innovative role of demand expectation. Rather than placing emphasis on the mechanics that was used in the past such as email management and sending out newsletters to customers, marketing technology is using infusion and intuition to predict the market.

The Orientation

Therefore, businesses are scoring their prediction as it relates to data from the potential clients upon market research and using a personalized plan to focus on the customer’s needs. Yes, marketing is no longer the same orientation as it relates to the future. The reason for the orientation change is that customer’s needs are changing. In the past, consumers were not as savvy as they are today. Technology and the Internet have changed all that. In the past, consumers thought that marketing was only about providing education and information to the public. These days, consumers can conduct their own research and make their own preselected choices.

Be aware…Marketing, today, is no longer about educating the consumer. It is more about handling the demand of the customer and meeting their needs. Yes, marketing to the customer’s demand is essential, but you have to make more than one options available to them.

Past and Present

In the past, marketing also was central to brand and product awareness. However, once you get the brand in front of the potential prospect, you also have to inform them why the brand is essential to their objective – in other words, let them know why they need it. These days, though, marketing technology is central to engaging the potential prospect because brand and product information is now easy to acquire when the customer needs to know. How? The Internet has become a great source of information. Now, marketing is all about getting the consumer interested and being able to get a response to either ask for more information or buy the product.

The Next Move

Marketing is no longer a manual process, but an automated one for predicting an outcome. No longer do marketers have to depend on their own intuitive rules as they did in the past. However, they now depend on intuition from several sources including software resources and tools. These days, software technology allows for the determination of the patterns of customer purchase and engagement. The data derived from this will provide insight to a business in order for them to predict the future better than was done in the past. Once data is extracted from the software, the business owner can execute an advertising campaign across various channels for added consumer engagement.

The Insight

To gain insight, the business owner will use software technology to analyze the behavior of consumers as to how they spend and which sites online are frequently visited. This information will then provide buying and search patterns, giving business owners a platform to offer new products, discounts and send sequential emails about appealing offers of interest.

Content Marketing in 2016

The world of predicting content marketing is a complex machine, but it must be done and there are many factors to take into account when thinking about where the future of content marketing is going in the next year in 2016.

The Internet is getting a lot of new tools that are assisting in the marketing space and is becoming more ubiquitous to a lot of marketers out there on the Internet. There is the visual medium and the written one as well.  The majority of brands out there still are going to have a tough time figuring out what works and what doesn’t, in the process failing as a company and not pushing their products forward. It’s all about persistence and building up a brand that keeps customers coming back for more and being loyal to the company and purchasing their products.

Major Players in the Game

There are a couple major players in the internet space who are sucesfully marketing their content in 2016. Names like the Wall Street Journal and The New York Times are utilizing relatively new mediums like Snapchat and pushing out the news for new generations to read and digest in a fast time frame.

While on the other hand older more established industries are not catching up with the times and this will kill their credibility in the long run and they won’t be able to recover.

The companies that are actively seeking to stay relevant in the content marketing space are going to have to do one of two things. The companies will either need to expand and build up their companies or begin to buy other established content marketers out there to raise their brands.

An example of this will be the eventual merging of Apple and Disney, if that was to ever happen it would be the combination of Steve Jobs two wonderful creations, both Pixar and Apple computers coming together to dominate the marketplace.

Concrete Predictions

2016 is going to be the year that product that is also content and content that is the product comes together in unison, that may seem a bit counterintuitive, but it is going to happen. A new trend that is emerging is the content that is being pushed out there to serve the clients or readers is also part of the actual product.

An example for this new trend is something like Facebook Live or video on Twitter, the things that are pushing the content are also the actual content itself.

Let’s take Twitter as an example and look at the rise of the Twitter stock due to things like a tweeting becoming more than just what it was originally intended to be. Companies utilize this tool in a myriad of ways and make it so that it is an extension of the brand and a way for content to be produced and distributed around. Any content agency uses this as a tool to get their product out there.

Essentially, what it comes down to is any company that is going to succeed in the next year is going to use established processes to push forward their content marketing.

Virtual Reality Isn’t Just For Gamers


The idea of virtual reality became popular in the 1980’s when Jaron Lanier actually coined the term. Back in those days virtual reality seemed like light years away. Even the famous movie Back to the Future II had planned for virtual reality to be a real thing by 2015. It is true that virtual reality has come a long way since its first introduction in the 80’s. Today there are several new virtual reality technology options available to the consumer. Virtual reality is not just for the gamer anymore.


New virtual reality headsets

There are several virtual reality headsets available on the market, or that will be coming out this year. Some of these include the Oculus Rift, the HTC Vive, and Samsung’s Gear VR. Each of these devices provide the user with a unique virtual reality experience. Some project holograms, while others focus on live action. For this reason, it is no wonder that virtual reality would be a great option when it comes to gaming. To be able to interact and make it feel like you are actually in the game is something many gamers have always wanted, as a way to enhance their experience.


VR not just for gamers

Consumer virtual reality is said to take off in not only the gaming field, but other industries as well. For example, cruise companies can utilize virtual reality when it comes to giving tours of their cruise ships. By taking 360-degree photos and videos of the ships, they can give the consumer the option to view the cruise ship while using virtual reality to actually see what it would be like on the cruise ship. Real estate companies will do this for easier convenience of potential home owners. Potential buyers can step into the world of virtual reality to see what a house on the market looks like, without actually having to go to the house. An online company, Retale, while actually let you shop a digital showroom using a virtual assistant.


Virtual reality in education

You might not believe it but virtual reality can also be an effective method for teaching adults. Learning is about engagement and motivation, which is why game-based learning is a great option. Virtual reality takes learning to a whole new level, especially because it is fun, which is why it motivates students. It is even true that some professors in adult education are utilizing websites like Second Life, which is an online virtual world created by its users.


Future of virtual reality

Even though the concepts of virtual reality have been around for awhile, it still has a long way to go. Gamers have paved the way for an exciting 3D real life experience, but because more VR headsets are on the market, consumers will be finding ways to make virtual reality a part of their everyday life. Like many other electronics, prices start out high, but eventually become very affordable to consumers. With lower prices, more people will get to experience the fun and excitement virtual reality has to offer.


African Tech Startups Raised $186 Million in 2015

There were a number of funding triumphs in the tech world in 2015, from Uber tapping its network to delay an IPO and raise its valuation to over $62 billion to research funding rising in STEM programs across the country, but the feats of tech funding aren’t just limited to the US. Investors poured $186 million into tech startups in Africa this past year, and with good reason. The continent is a place where innovation is blooming, and both foreign and local investors see that. Here’s the breakdown.


The Hotspots


Of course, Africa is a huge continent, comprised of over 50 countries, and the funds aren’t getting distributed equally to everyone. South Africa saw the bulk of the cash flow, drawing in $55 million from US investors split up across 45 start ups. Nigeria wasn’t far behind, with $49.4 million raised. Those millions were split up across a small division of startups than in South Africa, meaning that each startup actually averaged more than their South African counterpart.


Kenya was the third heavy-hitter when it came to 2015 tech financing, bringing in $47.3 million. Egypt, Tanzania, and Ghana were also among the continent’s more well-funded nations for tech start ups.


These tech hubs aren’t coincidental. Nigeria is Africa’s largest economy, and South Africa isn’t far behind. Neither is Kenya. The economic bursts in these areas has come on the heels of growth and diversification in economic sectors, with tech and information services starting to be seen as their own sectors for the first time in these nations’ histories.


This local commitment to growth in the tech and information fields has made these nations both more appealing and safer bets for investors in recent years, giving the continent widespread hope that foreign investment in African technological development will increase in 2016.


The Industries


Just as money wasn’t evenly distributed across countries, certain industries saw more of the money heading their way than others. According to the African Tech Startup Report 2015, put out by Disrupt Africa, the solar sector was the recipient of the largest funds contributions, followed by fintech.


While solar may have seen the biggest funds, fintech has the world watching. With some two thirds of all people in sub Saharan Africa in possession of a mobile phone but only one third claiming to have a bank account, online payments are starting to revolutionize the way the people of Africa interact with their own money.

Homegrown businesses are popping up in a number of nations all at once to address the new possibilities and problems of financial technology as it is integrated increasingly more into local marketplaces. Africa’s cash-based economy has the potential to fundamentally change as fintech is on the rise, and if investment rates keep up in the industry, a little bit of cash influx could make a huge difference in how a whole lot of people deal with their own money, and link themselves to other resources and markets from across the globe.